Now that we’re fully into March and firmly in 2018, it’s time to really get to work. Now that we’re all hashing out our goals for the year and laying the groundwork, it’s time to take a look at your website.
We all have websites, and just like our homes, sometimes they get a little bit cluttered. We need to take a moment and clean out the sites. So today I want to talk about auditing your own website and why it’s good to do it at least once a year.
Back in December, I was writing some content for the Laura Teagan website. I noticed there were so broken links, and after finishing the content, I turned back to the links. Busting out Evernote (of course), I started making a checklist of all the things I wanted to fix or change on the website. Needless to say, the list got a lot longer than I anticipated. Even now, a month later, I’m slowly fixing things in the list, but it’s good to have it all on there.
Your Site Needs some TLC
As we grow, we have lots of content on our sites. Blog posts, sign-up pages, about pages, extra things that we don’t necessarily need. If you aren’t paying attention, your site can outgrow itself real fast. Looking at just the list of pages I have, there are too many. When we’re so focused on creating content and growing, we neglect what we need to do to keep the rest of it working correctly.When it comes to making big changes on your website, you need a website audit. But where do you even begin? Click To Tweet
Let’s talk about what you need to do, bit by bit.
Start on your homepage. Make a list, whether in Evernote or on a physical piece of paper. Write down things you want to change, or things that might be broken. Anything that sticks out in a negative way, write it down. The point of an audit is to take a look at what isn’t working. Links, sign-ups, buttons, your sidebar? Write them down!
Fix what is broken.
Related Post: My Blog Post Process (2018 Edition)
But that’s not all.
In addition to fixing things that are broken, take a time to look at what you have on your website that’s already solid and improve upon it. Add information, redesign it.
Anything you want to change, make a list of it.
Depending on how big your website is, don’t try to make all the changes at once. When I broke it down, I did it by page. Laura Teagan’s website is still pretty small in terms of pages and information – it doesn’t need to be super big.
But if your audit is big (like the one for Ginger & Co. will undoubtedly be), you need to give yourself time. I’ll be working on the Ginger & Co. audit basically for the rest of 2018. In fact, I already am. One of the biggest things I want to do with my audit is make sure all my blog post images have the same style from 2014-2017. I’m about halfway through this process, but I’ve been working on posts for a long time now. I go through spurts of updating these posts.
Related Post: My Blog Post Process (2015 Edition)
So, grab a piece of paper and start targeting your site, page by page. Do a page today then another one next week. Make a list and then make the changes. Don’t make them as you go, you want to have a solid list to build off of.
I’m a firm believer that the biggest (and best) changes we make in life (0r on the internet) take time. Don’t rush through a website audit, give yourself time to digest what you need from it. If you look at my audit of Laura Teagan, it seems all negative, but my audit was designed to improve my website, so it’s all areas of opportunity.