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Reader Surveys

Today’s post is about reader surveys, but first, let’s talk about a few things that have happened to me in the past week, and how I’m looking to 2016. Saturday afternoon I closed the biggest chapter of my life so far: school. I walked across the stage with friends and roommates. Sunday morning, my family […]

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Preparing Your Blog for 2016

Preparing Your Blog for 2016

The second week of December is already here, and before you know it, 2016 will officially be here. With the year wrapping up, it’s time to think about preparing your blog for 2016. This post contains affiliate links, but all opinions are my own.  If you’re planning to take time off at the holidays (and […]

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Using Google Analytics to Find My Key Audience

Blogging is all about finding your key audience. Here's how I'm using google analytics to find my key audience and create content for them.

One big part about blogging is building an audience. There’s several ways to do this, but the question remains, how do you know if you’re actually catering to the right audience? You could do a reader survey, but if you don’t have many come-back readers, that may not get you much to work with. This […]

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The Newsletter Problem (+ Freebie)

If you ask any big blogger, they’ll tell you you need a newsletter. You need a newsletter to gain exclusives, to eventually sell to, the list goes on and on. Well, I have a mailing list, I have three actually, and I don’t really know what to do with any of them anymore. Or I […]

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Blogging Tools Totally Worth Paying For

Blogging Tools Totally Worth Paying For

This post contains affiliate links. Using them helps support this blog. This post originally appeared on the blog in May, but was lost in the great server wipe of June. I managed to find it on a RSS feeder website and knew that I needed to share it again. Blogging can be expensive, especially if […]

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I Want You!

Back in January when I rebranded from The Laura Way to Ginger & Co., the name made since. Laura, myself, being the Ginger, and my contributors being the company, the community. Well, I kind of gave my contributors the summer off, but summer is almost over. And I’m looking to grow my company. I’m looking for […]

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The Blog Post Process

With every blog post, there’s a sort of process that goes along with it. Whether it’s creating images, scheduling social media posts, or writing the content, you probably have some sort of rhythm going on, whether you realize it or not. After a few months of fine-tuning it, I’ve found a process that really truly […]

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TGBT: Backing Up Your Blog

If you tried to visit Ginger & Co. this weekend, you may have seen a very not so cool little page.  One little button that I clicked too soon brought my whole entire website down, and some of the content may not ever come back, like last week’s “Blogging Tools Totally Worth Paying For” (I […]

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Creating Unity on Your Blog

I can’t let teal go, apparently. Even when I have pretty black headers, I have to add a tad bit of it. Between the color changes and the new, retweaked home page, I’m planning to go through each page on this blog and revamp it, from the contact page (already done), to PR and the […]

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