This is almost an extension of my social media tips from a few months ago. A big part of social media is sharing others’ content, but if you don’t know where to find content to share, how are you going to share with your audience? The past month and a half, I’ve been using sensible, which is a lot like buffer, but you set up different queues that can recycle. So, when it gets to the end of my scheduled list, it starts all over again.
This has been such a time saver for me, but the problem is, do you ever feel like you share the same stuff all over again? You don’t want to share the same things every week, so the past month and a half, I’ve been building a database to share the same content, but only share it once a month or once every few months.
For a while, I really struggled with the idea of finding a lot of good content. You should be sharing at least 70/30 other’s content vs your content. I don’t know the exact ratio of mine, but I know I tweet a lot (read the post here about creating your own twitter schedule).
My biggest source for finding awesome content to share is pinterest. Think about it, you’re pinning articles a lot, especially if you’re like me and you try to absorb all the information you can. I share articles about blogging, public relations, how to be productive, quotes (many which I get from my Day Designer) and inspirational articles. I find all of these on pinterest.
The other two sources I use are bloglovin, especially now that you save posts, and pocket.Pocket saves articles online that I find and I use the tag #socialmediashare so I can come back and add it to my queue.
I’ve said this several times, but sharing others’ content is so important! It makes you look like a team player and not selfish. Sharing with everyone can also boost engagement for you, so there’s no reason not to share!