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Remember when Pinterest first came out? It was fun to pin things and discover new content. I was a high school senior when I first found Pinterest (it was still invite only then), and I remember when everyone was ticked because the school district blocked it from the school computers.
Then some point in college, my view of Pinterest changed. Instead of treating it like a twenty-something year-old, I began treating it like a blogger. And now, it’s my biggest source for traffic on the blog.
As Pinterest became more of a business strategy, I knew I had to schedule things. And thus began my journey of looking for a Pinterest scheduler. For a year, I used Viraltag, but it was hard to keep up with scheduling.
Then last summer I started using Boardbooster. The thing that really hooked me on Boardbooster was the ability to schedule pins from your phone! To be honest, I kind of hate using Pinterest on the computer. I rarely pin from the computer. So the ability to use your phone to schedule pins? I was sold. The pricing was great, too. On Boardbooster, you pay a penny for each pin, so for five bucks a month, you get 500 pins. At first that worked well, but as I began adding more content to Pinterest from my blogs, I quickly outgrew it and had to jump to $10 a month. Between that, and the fact that I was struggling to keep all my “queues” filled.
So, back in December I began looking again for a new solution. I’m a part of a Pinterest strategy group on Facebook, and they always talk about what program is best. A few ladies used this program called Tailwind. They’re the official Pinterest partner, but at first I was a little skeptical. I signed up for a trial, and I found I loved it.Tailwind and how it gave one girl Pinterest back. Click To Tweet
You can still schedule pins from your phone, but it’s done differently. I still have to schedule it on the computer but that’s okay. This year, I want to be a little more present in my social media scheduling (and I’ll talk about that very soon).
So, after a few weeks of using Tailwind, I bit the bullet and paid for a year with some graduation money. Another thing I’m doing now is trying to pay for things a year at a time. In college, I used monthly payments for things like social media scheduling because I didn’t have money otherwise. Now, I’m trying to change that idea – when I can.
When I was on Boardbooster, I always felt like I had to pin, to make sure there were enough pins in my queue so I was still active. I don’t know what magical mind trick it is, but with Tailwind, I feel like I have more than enough pins. By simply spending ten minutes at night on my phone, going through my feed, I can have more than enough pins for a few days. What used to be a constant struggle to keep Pinterest active is now a problem where I have a month or more of pins scheduled.
I still believe that social media should be fun at its core. Now, I can pin just about anything to any board of mine, and schedule it out.
Other features of Tailwind?
Analytics. I’m an analytics guru, y’all it’s a bit crazy. I love looking at the trends to see what’s popular and what I can work on.
tBut most importantly, Tailwind gave me Pinterest back. The enjoyment of finding new things. No longer is it just about filling a queue, but it’s about finding cool information.
Want to try Tailwind yourself? Sign up for a free trial here.