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That title has a bit of a double-meaning, but it’s important. As you start your career, I’ve got one question for you. Do you own your name?
When you first start out in your career, you might have a little bit of experience you racked up during school, but for the most part, all you have is your name. But this is the 21st century, and having experience isn’t everything anymore.
A few years ago, I wrote a post about social media and the job search – how you need to have professional social media accounts to reference to. When you’re applying and interviewing for jobs, potential employers will search for you online.
It’s a price we pay for social media and instant gratification, so you need to be prepared.
This post today is an extension of that because today I want to talk about your name. Your domain name. As in yourname.com Why you need to own it and what the heck do you do with it when you do?
YourName.Com – How You Get It
There are plenty of places you can buy your domain name (I bought mine from Google right when I turned 18. Apparently, I was smart then). In the name of simplicity, I suggest you buy it where you want to get website hosting – because you’re going to be building a website.
Personally, my favorite is Siteground – Siteground hosts Ginger & Co., Laura Teagan, and once I finish my domain name website, that’ll be on Siteground as well.
Where ever you buy your domain name from, I suggest paying the extra money for WHOIS Privacy. When you register a domain name, you have to provide your address, phone number and other details that anyone can look up on the internet.
By paying the extra fee, you can skip your personal information and the domain name is registered with your host’s information. So if you don’t want your information out there for everyone to see, this is worth it.Do you own your own name online? Here's why you need to own that .com Click To Tweet
There are a variety of reasons to buy your domain name, but the biggest reason is that once you own it, you control it. You can just hoard it if you want, but you never know what someone else might do. During the 2016 Presidential election cycle, Jeb Bush didn’t buy his own domain name. Someone else snagged it and redirected it to Donald Trump’s campaign website.
Now, I’m not saying you have to worry about that, but spending the $20 to just own your name is a less of a headache than dealing with your own bully.
Today, I want you to focus on getting your domain. It’s easy homework and it’s important to your career. Once you own your domain name, you can start building up SEO and really become one of the top searches in Google. Part of getting the job is being able to control the narrative around your name, both with your name and your social media accounts.
Right now, I’m working on developing a website for my domain name (right now it’s just a Siteground landing page), but when I have it all done, I’ll definitely share how I’ve built it and why it’ll be different from Ginger & Co. Sarah, one of the contributors on the blog, has her own domain name website that I love. You can visit it here to get an idea of what you could possibly do with your own domain name, too.
So go and get your domain and be excited that you’re taking one little step to own your own name and your own branding in your career.